Brief: Use a lyric from a hip-hop record to inspire your name and a brand identity.
“Wagon” - Keep things moving.
Insight: Manta rays constantly move because they require a steady flow of water over their gills to extract oxygen.
Problem: Manta rays aren’t alone in needing help with breathing; kids with asthma also face a social stigma when using inhalers.
Asthma pumps, being single-use plastics, greatly affect the environment.
Breathe will help save manta rays by donating profits to fight ocean pollution and prevent their extinction.
