Misophonia is a condition where certain sounds trigger strong emotional or physical responses in individuals, often leading to feelings of anger, irritation, or anxiety.
Brief: To raise awareness about misophonia and inform people about the triggers.
Insight: 18.4% of the UK have misophonia. But the majority dismiss it, saying it’s just a sound get over it. Society doesn’t take misophonia seriously, and it starts with people understanding what it is.
Creative Leap: NOT JUST A SOUND.
