Brief: Create a brand promo for Central
Cee’s new album by linking it with an unexpected subject matter rent-free.
Insight: The term ‘rent-free’ describes constantly fixating on someone or something, allowing it to take up significant space in their thoughts. Arthropods invade spaces and disrupt domains.
Problem: Central Cee, is known to his UK Hip Hop fans, but wants to gain popularity among a wider audience.
